Ideas and tips from Marie Swift, a nationally-recognized consultant who's worked with some of the top financial advisory firms nationwide for nearly twenty years. This blog spotlights financial services firms and allied institutions that Swift deems as adopting "Best Practices" in the industry. Swift also shares some of her own tools and ideas aimed at helping independent financial advisors.
Monday, April 9, 2012
Anthony Petsis and Associates Supports the DARE Program
Great example of taking an advertising strategy and giving it a PR twist
The strategy created a downspout of good PR for the firm.