Thursday, April 17, 2014

Going Independent or Looking for a New IBD Relationship?

If you are going independent or looking for a new IBD relationship, this post will interest you:

When John Lindsey left a wirehouse to start his own financial advisory firm in 2012, he knew there would be challenges and opportunities building a business as an independent financial advisor. Building an online presence and using social media to win friends and influence people was part of the plan. He’d also just come through – and won – a FINRA arbitration in a long and nasty battle with Edward Jones. So he needed to work extra hard to clear his good name and mitigate what some uninformed consumers might have easily misunderstood.

Working in tandem with his OSJ and the Cooper McManus team, John set out to do two things: 

  1. Spark a conversation about wirehouse abuses and help other captive advisors figure out a smart and productive way to go independent
  2. Generate a strong online presence using social media, traditional PR and SEO tactics

After creating his brand, setting up his website, and getting a little press on his own, John knew it was time to get professional help. Thus, my team and I have been helping John refine his strategy and accomplish the two goals above for a few months now (check out for relevant advisor-oriented content).

As a result of our work together, John Lindsey and I have been asked to do a "tag team" presentation at the Wealth Management and Marketing Conference being hosted May 16-17, 2014 in Laguna Beach.

See photo gallery from last year's Surf and Sand event. 
John Lindsey, far right, enjoys last year's 2013 retreat in Laguna Beach.

In our 50-minute presentation on May 17, 2014, John and I will:
  • Demystify social media and the new digital reality 
  • Share strategies for building relationships using digital media and expanding your online presence
  • Outline the challenges, opportunities and action steps needed to capitalize on the new frontier
  • Provide insights on how to get started if you don’t have any experience, and what to do next if you're already well down the social media path
  • Tell how Cooper McManus and Securities America support their advisors' efforts

If you are a financial advisor looking for a new IBD relationship (or if you are currently at a wirehouse and are thinking of going independent), you may qualify to attend this 2-day retreat in Laguna Beach. 

Just contact Shawn Sandoval at Cooper McManus and tell him you read this blog post by me and he'll visit a bit with you about your current scenario and the Wealth Management and Marketing Conference.

Here's how to reach Shawn:

Cooper McManus
9870 Research Drive
Irvine, CA 92618

Cooper McManus is a SEC Registered Investment Advisory Firm. Financial Advisors of Cooper McManus are Registered Representatives of and offer securities through Securities America, Inc. A Registered Broker/Dealer. Member FINRA. Cooper McManus and Securities America are not affiliated.

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