Ideas and tips from Marie Swift, a nationally-recognized consultant who's worked with some of the top financial advisory firms nationwide for nearly twenty years. This blog spotlights financial services firms and allied institutions that Swift deems as adopting "Best Practices" in the industry. Swift also shares some of her own tools and ideas aimed at helping independent financial advisors.
Tuesday, October 13, 2015
FPA / UMKC "Career Day" in Kansas City November 6, 2015
I was pleased to hear from my local FPA
chapter and the instructors at UMKC who are partnering with the KC chapter to
put on Career Day 2015. If you are in the area, please join us for the
afternoon, November 6, 2015, on the UMKC campus.
is an important conversation and I hope to learn as much from those attending
as they will learn from me. If attending is out of the question for you, please
post your questions on this blog and I will respond here. Details
about my presentations and how to RSVP are shown below.
The Evolution of the Financial Planning Industry: 3rd Wave Trends,
Threats and Realities
A presentation focused on the past, present and future of the financial planning profession followed by conversation on the topic or secrets of branding in the robo age presentation
presenting at FPA Career Day
Sponsored by FPA Kansas City Chapter
In Partnership with University of Missouri,
WHEN:Friday, November 6, 2015
11:10 a.m. to 12:10 p.m.
Presentation on Evolution of the Profession
p.m. to 1:00 p.m.
Dialog or Swift Breakout Session on Branding
speakers and activities
Missouri - Kansas City Henry W. Bloch
School of Management
The overlapping influences of social media, robo advisors, Skype,
changing attitudes of baby boomers, expectations of new generations, and a raft
of other social and technological upheavals have brought the financial services
industry to an inflection point. Change has been a constant in the financial
advice business but a fundamental shift has occurred due to factors such as the
·Clients have better access to information and
think they are better informed
·It is as easy to find an advisor across the
country as it is to find one down the street
·Advisors service clients hundreds of miles away
·Practitioners have direct access to potential
clients through the webInvestors
can make their praise and criticism known to everyone online and via apps of
their mobile devices
·Clients can get up-to-the-minute portfolio
information on their phones
·Independent advisors can run a successful
practice in the cloud with virtual staff
·Investment management firms can hire a robo and
fire their research and trading staff
We are witnessing the beginning of a third wave in financial
services. The first wave was about product. The second wave was about
advice. What will define the third wave? Changes taking place today will
act synergistically to affect the very nature of the relationship between
advisor and client -- and we are starting to see how all of that will play out.
At this FPA sponsored event, 3rd Wave Collaborative co-founder Marie Swift will talk about service models over the years and how
today’s best technology-enabled advisors, supported by allied institutions, are
building out their firms with an eye to the future.
After Swift's main presentation, attendees may chose to dialog
over lunch with FPA members and UMKC faculty and students about Swift's session
or join Swift in a breakout room to talk branding in the robo age.